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    • Digital Marketing

    Digital Marketing Courses Online

    Master digital marketing for online brand promotion. Learn about SEO, social media marketing, email marketing, and content marketing.

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    Explore the Digital Marketing Course Catalog

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy, Performance Analysis, Trend Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Data-Driven Decision-Making, E-Commerce, Digital Marketing, Branding, Marketing Channel, Marketing Strategy and Techniques, Customer Analysis, Advertising, Marketing Analytics, Search Engine Marketing, Customer Engagement, Content Marketing, Brand Awareness, Search Engine Optimization, Social Media Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising Campaigns, Advertising, Data-Driven Decision-Making, Performance Measurement, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Advanced · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      Skills you'll gain: Digital Transformation, Strategic Thinking, Marketing Channel, E-Commerce, Web Analytics and SEO, Content Marketing, Campaign Management, Digital Marketing, Search Engine Marketing, Experience Design, Marketing Strategies, Integrated Marketing Communications, Leadership, Social Media Marketing, Digital Content, Leadership and Management, Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Business Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      491 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, Predictive Analytics, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      223 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      348 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Brand Marketing, Advertising Campaigns, Brand Management, Marketing Strategies, MarTech, Customer Engagement, Social Media Marketing, Digital Marketing, Consumer Behaviour, Content Marketing, Marketing Planning, Marketing Analytics, Market Trend, Social Media Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Marketing, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Marketing, Marketing Strategy and Techniques, Media Planning, Marketing Planning, Content Marketing, Target Audience, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      657 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing Effectiveness, Multimedia, Copywriting, Branding, Brand Management, Target Audience, Marketing Analytics, Persona Development, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Course · 1 - 4 Weeks

    Digital Marketing learners also search

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    In summary, here are 10 of our most popular digital marketing courses

    • Google Digital Marketing & E-commerce: Google
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Foundations of Digital Marketing and E-commerce: Google
    • Digital Marketing: Illinois Tech
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Unilever Digital Marketing Analyst: Unilever
    • Meta Social Media Marketing: Meta
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Digital Marketing Trends: Coursera Instructor Network
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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