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    • Social Media Marketing

    Social Media Marketing Courses Online

    Learn social media marketing for brand promotion. Understand social media strategies, content creation, and analytics.

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    Explore the Social Media Marketing Course Catalog

    • N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Web Analytics, Brand Awareness, B2B Sales, Professional Networking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      515 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Brand Management, Content Management, Generative AI, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Social Media Strategy, Instagram, Advertising Campaigns, Facebook, Campaign Management, Pinterest, Customer Engagement, Marketing, LinkedIn, Digital Marketing, Advertising, Brand Awareness, Content Creation, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Content Marketing, Promotional Strategies, Social Media Content, Target Audience, Marketing Channel, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Social Media, Design, Social Media Strategy, Design Elements And Principles, Typography, Graphic and Visual Design, Marketing Strategies, Marketing Effectiveness, Adobe Creative Cloud, Data Ethics, Data Integrity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      669 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling

      4
      Rating, 4 out of 5 stars
      ·
      314 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Instagram, Social Media Strategy, Customer Engagement, Marketing Strategies, Marketing Effectiveness, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing Effectiveness, Multimedia, Copywriting, Branding, Brand Management, Target Audience, Marketing Analytics, Persona Development, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Web Content, Content Marketing, Customer Engagement, Digital Content, Content Strategy, Brand Marketing, Branding, Ethical Standards And Conduct, Multimedia, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 4 Weeks

    Social Media Marketing learners also search

    Beginner Social Media Marketing
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    1234…377

    In summary, here are 10 of our most popular social media marketing courses

    • Social Media Marketing: Northwestern University
    • Meta Social Media Marketing: Meta
    • Introduction to Social Media Marketing: Meta
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Social Media Management : Meta
    • Social Media Marketing: Simplilearn
    • Google Digital Marketing & E-commerce: Google
    • Adobe Marketing Specialist: Adobe
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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