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    • Marketing

    Marketing Courses Online

    Study marketing courses on strategy, digital media, and consumer behavior. Build skills for careers in advertising and brand management.

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    Explore the Marketing Course Catalog

    • I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing, Marketing Communications, Business Ethics, Social Media Marketing, Market Research, Value Propositions, New Product Development, Consumer Behaviour, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Microsoft

      Microsoft Copilot for Marketing

      Skills you'll gain: Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Marketing Operations, Content Creation, Marketing Analytics, Content Marketing, Marketing Design, Marketing, Marketing Planning, Marketing Effectiveness, Strategic Marketing, Marketing Management, Marketing Strategies, Search Engine Marketing, Social Media Content, Digital Content, Personalized Service, Content Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Operational Efficiency, Competitive Analysis, Marketing, Consumer Behaviour, Business Ethics, Social Sciences, International Relations, Marketing Psychology, Environmental Issue, Business Management, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      329 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy, Performance Analysis, Trend Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Brand Management, Marketing Strategies, Strategic Communication, Marketing, Brand Strategy, Communication Strategies, Marketing Communications, Brand Loyalty, Marketing Psychology, Promotional Strategies, Customer Insights, Brand Awareness, Marketing Channel, Price Negotiation, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Consumer Behaviour, Product Marketing, Marketing, Market Analysis, Business Planning, Marketing Channel, Strategic Marketing, Peer Review, Product Strategy, Research Design, Data Analysis, Marketing Strategy and Techniques, Marketing Strategies, Marketing Communications, Promotional Strategies, Marketing Management, Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising Campaigns, Advertising, Data-Driven Decision-Making, Performance Measurement, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Advanced · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Customer Relationship Building, Strategic Marketing, Marketing, Consumer Behaviour, Marketing Management, Marketing Strategies, Business Marketing, Customer Insights, Business Strategy, Market Dynamics, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Brand Strategy, Media Production, Entrepreneurship, Content Creation, Marketing, Web Content, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Promotional Strategies, Value Propositions, E-Commerce, Web Design and Development, Business Planning, Marketing Strategies, Content Strategy, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      820 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    Searches related to marketing

    Market Research
    Digital Marketing
    Branding
    Brand Management
    Advertising
    Social Media Marketing
    Marketing Analytics
    Content Marketing
    1234…31

    In summary, here are 10 of our most popular marketing courses

    • Marketing Strategy: Illinois Tech
    • Meta Social Media Marketing: Meta
    • Microsoft Copilot for Marketing: Microsoft
    • Business and Marketing Strategies: University of London
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Introduction to Marketing: University of Pennsylvania
    • Marketing Strategy: IE Business School
    • Digital Marketing: Illinois Tech
    • Meta Marketing Analytics: Meta
    • Marketing Gerencial: Universidad de Chile

    Frequently Asked Questions about Marketing

    Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

    • Core concepts in digital marketing, including SEO, social media, and content marketing
    • Strategic tools and frameworks for marketing analysis and decision-making
    • Techniques for crafting compelling branding strategies
    • Insights into consumer behavior and market research methodologies
    • Practical applications of marketing automation and customer relationship management (CRM) tools
    • Skills to evaluate and utilize emerging marketing technologies
    • Ethical and sustainable marketing practices ‎

    Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

    • Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
    • Intermediate learners can focus on specific marketing channels or techniques.
    • Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

    Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials:

    • Professional certificates in areas such as digital marketing and marketing analytics.
    • Course-specific certificates that focus on specialized topics within marketing.
    • Certifications in partnership with well-known academic and industry leaders.‎

    Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

    • Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
    • Content Strategist, developing engaging content aligned with business goals
    • SEO Specialist, optimizing web content to increase traffic and engagement
    • Digital Marketing Analyst, using data to refine marketing strategies
    • Brand Manager, stewarding a brand to maintain and grow its presence in the market‎
    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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